With consumer trust shifting from brands to products, brands are challenged not only to manage their performance but to link their efforts and investments to a single product. This has traditionally been communicated through corporate reports, certificates and labels, often in a technical way, that may be rather inaccessible to or hold little meaning or value for consumers. The My Story™ solution by DNV GL gives brands a unique opportunity to share with consumers the authentic product story – from quality to social, environmental or ethical integrity of a product – displaying verified facts stored on a blockchain platform.
Digital Transformation Manager
DNV GL – Business Assurance
Brett Gray is a digital problem solver who works on the business side of technology. As the Digital Transformation Manager for DNV GL Business Assurance, He has played a pivotal role in leading discussions and pilot programs using blockchain. Throughout his career as a digital transformation consultant, Brett has worked with fortune 500 companies developing industry-specific strategy and implementing transformative technology into core function areas like supply chain management, sales enablement, customer experience and more.”